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Research papers

Quality without tears

This paper is divided into 5 parts, starting with the reasons why ISO 9000 was implemented in BT’s business market research department through to the lessons we have learnt from implementation. The first section discusses why BT, as a company,...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Author: Elizabeth Judson
September 1, 1993
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Citation

Judson, E. (1993a, September 01). Quality without tears. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/quality-without-tears